IMMA
The Irish Museum of Modern Art (IMMA) aims in all its activities to create for the public an enjoyable and engaging experience of contemporary art.

Concept
The concept for the logo was Air. I wanted the logo to breathe and have space to move like contemporary art, furthermore the logo should feel free. The square angles of the logo are to illustrate the architecture of the museum and its courtyard. 
Brochure Concept
For the brochure, I wanted to use a lot of white space. By using the white space, you have a better effect of the headings bleeding off the edge. I wanted the headings to be free just like the logo. Everything about this design is free and open. The brochure would be printed black andwhite to have a fresh minimal look.

HfG Exhibition 2016
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